Wednesday, July 14, 2010

KDES Palm Springs 1977 music survey 6-4-77

KDES was the big Top 40 station for Palm Springs back in the 60's and 70's. Here's a KDES music survey from 1977. 147KXOA's Program Director, Greg Mitchell, started off his radio career at KDES in 1973 doing weekends (from 1973-1975); and in 1976 returned to KDES as a fulltime jock and Music Director for about 4 months. KDES had very unique music rotations, with two different clocks. One was used on even-numbered days of the month, and the other on odd-numbered days. A typical card-file was used to rotate the current music. But the oldies...that was a whole different thing...each jock shift was assigned a small box of oldies (what was in each "box" remained the same each time that group of Oldies was assigned to a jock, unless some of them got changed out with new selections that remained with that "group"). There were a few more than would be needed for your shift, and the jock was allowed to arrange them however he wanted during his shift. The only "musts" were that if this was a day that had the music clock with an Oldie at the top of the hour, you needed to run an uptempo Oldie out of the legal ID and out of the news. Other than that, you could mix them however you wanted on your show. At that time there was no such thing as a recurrent on KDES. The songs rested after they left the chart, and the bigger hits eventually made it to one of the oldie "boxes" later on. In 1976 KDES added a Recurrent catagory and those rotated independantly of the "box" oldies for a bit more variety. This wasn't your typical cardfile Oldies rotations that most Top 40 stations were doing at that time, but it seemed to work for the station.

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